Know your numbers before you post, pitch or plan.
Free calculators for creators, social media managers and brand teams. Benchmark your engagement, price a sponsorship and forecast ad revenue in under a minute, with the formula behind every result shown.
Engagement Rate Calculator
Instagram, TikTok, YouTube and LinkedIn. Get a Poor-to-Viral rating against accounts your size, plus specific tips to improve it.
Calculate engagement →Sponsored Post Rate Calculator
Price brand deals from the views you deliver and your niche. Includes package pricing, add-ons and a pitch email you can copy.
Find your rate →YouTube & Reels Revenue Calculator
Monthly and yearly ad revenue for long-form, Shorts and Reels, adjusted for where your viewers are and what your channel covers.
Estimate revenue →Built for decisions, not vanity
A follower count says little about whether a creator is worth a brand's budget, or whether a channel can pay the bills. Our tools focus on the numbers that drive real outcomes: engagement relative to account size, cost per thousand views, and revenue per thousand views.
What every tool gives you
- Live results as you type, with no sign-up and no email gate
- Benchmark tables that show where you stand
- One-click copy of results, rate cards and pitches
- A shareable link that reopens your exact scenario
- The full formula and assumptions behind every estimate
Who uses DigitalKari
Creators use the engagement and sponsorship calculators to check whether a brand offer is fair, and to walk into negotiations with a number grounded in their own views rather than a guess.
Social media managers and agencies use the benchmarks to compare a creator shortlist on equal terms. Engagement falls naturally as accounts grow, so we compare each creator with accounts of the same size.
Aspiring YouTubers use the revenue calculator to see how format, audience location and niche shape income, and to spot the difference between a channel that can support them and one that can't.
Every result is an estimate built from public industry ranges, and we show the inputs and multipliers on each page so you can judge them yourself.