About DigitalKari
DigitalKari publishes free calculators and plain-English guides that help creators and social media marketers make decisions with real numbers instead of guesswork.
Our story
DigitalKari has been on the web since 2018. The name pairs "digital" with kari, the Hindi suffix for craft heard in words like dastkari (handicraft) and chitrakari (painting), and the domain began life as the home of a digital marketing and creative studio: websites, branding, content and social media campaigns for growing businesses.
Social media marketing has changed a great deal since then. Individual creators now command budgets that once went to agencies and publishers, and brands increasingly buy attention one creator at a time. What hasn't kept up is access to straightforward, honest numbers. Creators routinely undercharge for sponsorships because they have no benchmark. Aspiring YouTubers make career decisions based on "YouTube pays $X per 1,000 views" headlines that ignore format, audience location and niche. Marketers compare creators of very different sizes as if engagement rates meant the same thing at every scale.
In 2026 we relaunched digitalkari.com as an independent publication for that gap: free tools anyone can use in seconds, backed by guides that explain exactly where the numbers come from.
What we publish
- Calculators for the questions creators and marketers ask most: how strong is this engagement rate, what should a sponsored post cost, and what will these views earn in ad revenue.
- Guides beneath every tool covering the formula, the benchmarks, the factors that move the result and the mistakes to avoid.
Every tool is free, works without an account, and runs in your browser. We don't ask for an email address before showing a result.
How we build our tools
Each calculator uses a published formula, and we show that formula, along with every multiplier and benchmark range, on the tool's page. Our benchmarks are working ranges drawn from public industry reports, platform documentation and published creator earnings data. We present them as ranges rather than single figures because that is how they behave in the real world: two creators with identical follower counts can earn very different amounts.
We review our ranges as platforms change their monetization programs and feeds, and each guide shows when it was last reviewed. You can read the full process in our editorial policy.
How DigitalKari is funded
The site is free to use and is supported by advertising, served by Google AdSense. Advertisers have no say in what we publish or how our calculators work, and no company can pay to change a benchmark or a result. If we ever add affiliate links or sponsored content, we will label them clearly. Details are in our editorial policy and earnings disclaimer and privacy policy.
Get in touch
Spotted a number that looks wrong, or have a tool you'd like us to build? Email info@digitalkari.com or visit our contact page. Corrections are our highest priority.